When the campaign began in October 1985, the focus was on early detection of breast cancer. That's still an important message, but billions of dollars have been donated and contributed toward breast cancer research and treatment.
Progress has been made. About 2% fewer breast cancers were detected between 1999 and 2005 and death rates from breast cancer have been dropping since 1990.
This episode of Radio Smart Talk explores the impact of National Breast Cancer Awareness Month in the past and into the future.
We'll also look into current statistics, treatments, research, and what the future holds.
Program guests include Pat Halpin-Murphy, the president and founder of the Pennsylvania Breast Cancer Coalition, Leigh Hurst, the founder of Feel Your Boobies, and Dr. Ronald Hempling, a gynecologic oncologist with WellSpan Health.
Listen to the program: