witf's Megan Lello spoke with Chris Brewer of the Lance Armstrong Foundation, the organization founded by the cyclist of the same name who's publicly battled testicular cancer. They discussed how the yellow LIVESTRONG wristband came to be--and how it wasn't expected to become as famous as it did:

"I wanted to live, but whether I would or not was mystery, and in the midst of confronting that fact, even at that moment, I was beginning to sense that to stare into the heart of such a fearful mystery wasn't a bad thing. To be afraid is a priceless education."
-Lance Armstrong
(It's Not About the Bike: My Journey Back to Life)

From LIVESTRONG.org:

WHAT WE DO
We look at the experiences of the cancer community, find problems and develop solutions. Then we roll them out to help more people in more situations.

OUR APPROACH
Explore how we are creating a relevant, vibrant cancer movement based on evidence and by investing in strategic solutions.

OUR ACTIONS
We find new ways to raise awareness, increase outreach and facilitate collaboration in an effort to improve the cancer experience

Click here to take action and participate in a LIVESTRONG walk, run, or ride

Do you wear a yellow bracelet? What does it mean to you? Please leave a comment below.